Wednesday, 1 June 2011

Investing Money in a Most Valuable Commodity: YOU

By Bernadette Doyle

Imagine this: You receive word that a special event, hosted by a world-renowned expert, is being offered. This grabs your attention because you've been wanting, for a long while, to expand this area of your business. You'll need to pay to fly to the far-away city; pay for lodging, meals, cab, of course, the enrollment fee for the workshop.
In all, you tally that the total cost will come out to about $10,000: a lot of money; a real leap of faith, you think.
Nevertheless, you reserve your spot, buy your plane ticket, and book your hotel. Once you arrive in the booming metropolis that's hosting this grand event, you have about ten bucks in your pocket - not even enough to score a cab ride to your hotel. So, you end up on the bus, shoulder-to-shoulder with other down-trodden individuals, lamenting your choice and knowing that you'll be taking full advantage of the buffet breakfasts at the hotel and the lunches at the training program (because there won't be any money for nice dinners).
You've gotten yourself into a tough spot, right? You've spent what's practically your last dollar on something that may or may not work to boost your business.
But let's consider the rest of the story:
The information that you gather in the three days you spend at the seminar enliven your spirits; you fly back home knowing exactly how you'll tackle your next hurdle; you have a plan for boosting profits; the professional advice you've gotten is unlike anything you could have anticipated. Specifically, you leave knowing exactly how to offer high-end coaching programs. You'd wanted to tackle this for a long time, but hadn't the knowledge or the confidence to do so.
One year after the workshop, following the launch of your new high-end coaching program, you tally your profits from the coaching portion of your business at over $300,000. Suddenly, riding the bus, skipping dinner, and fretting over the "mistake" you'd made seem silly. What's $10,000 compared to $300,000? A drop in the bucket, to say the least.
This specific scenario is only a hypothetical, but I have heard similar stories in real life. Here's what you can learn about investment versus cost:
Firstly, don't think in terms of cost. As long as you can afford to lose the initial investment, and the investment is something that has the potential to boost your business, push the initial dollar amount out of your mind.
Secondly, concentrate on the investment's potential. Sure, the cost might be significant, but what future earning potential will it uncover? Do you anticipate a return on your money, and if you do, how many times over will you cover the initial cost?
Thirdly, and in summary, when you make an investment in YOU, the cash is never's simply redirected. The money might have moved to a different sector of the economy, but it's not gone. You will always be able to identify what the money earned for you: experience, hindsight, and knowledge with which to move forward to the next investment opportunity.
In order to grab and hold onto a millionaire mindset, you must open your mind to investment possibilities. Next time you're faced with a decision to invest, rather than saying "It's too much," consider asking yourself, "What's it worth?"
If the answer outshines the question, then don't hesitate to invest in your most valuable commodity: YOURSELF!
Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. She publishes a free, weekly newsletter for trainers, speakers, coaches, consultants, complementary therapists and solo professionals. If you'd like to receive invaluable tips and advice on how to attract clients with ease, register at

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