Saturday, 31 December 2011

Seven Steps to Accomplish Your Extraordinary Goals

By Rick Meekins

The year-end/start of the new year often marks a mile-marker for people in all walks of life. New tax year. New goals. New expectations. New resolutions. I believe that many of us create expectations for ourselves that we have every intention of pursuing, but neglect to think in terms of how to actually accomplish them. One of those has to do with personal or professional improvement. While it might be great to increase revenue or increase productivity, the "how" is often the debilitating factor. I am not suggesting that the goals are logically impossible or impractical, but rather, without evaluating the "whole picture" the goals are idealistic and success unlikely.

You might liken it to the routine of losing weight. Many people who wish to lose weight plan to diet, exercise or both in order to do so. While they have every intention of doing so, most people who want to lose weight will fail - not because they don't try with the best of intentions, but rather, because they go about it wrong: while they are looking for a physical change and instant results, the way people lose weight and keep it off is often by a lifestyle change, which might include diet and exercise, but is more of a psychological change which often begins with answer questions that begin with "why?" starting with "why do you want to lose weight?"

In your business, change doesn't occur any differently. Understanding what you would like to do is only the tip of the iceberg. The business psychology is still subject to the same psychological rules in order for the organizational change to take place. It is not an overnight process. It does require ongoing commitment and dedication in order to see it through.

While many subject-matter experts have written on the subject, I have discovered a path that logically makes sense in order to not just achieve the goals that you have set out for your company, but for the endeavors to be successful. It has a lot to do with "setting the stage" for whatever venture you are planning to launch rather than the instant-gratification method of "throwing some ideas at the wall and seeing what sticks." As a business leader, it makes me think in terms of creating my own Blue Ocean strategy, rather than fighting to get scraps in the more popular target areas. Keep in mind that regardless of the goal - internal or external to the organization, it has to be sold.

Here are the seven steps:

Establish your goal. This, of course is the most obvious. What, exactly, do you want to do? What is the bottom line result? What will the painting look like when it is finished? What is the destination? Without understanding, clearly, what the goal is, it will be impossible to create a path toward it, share it with others or even stay motivated.
Frame it. As the questions:
Does this serve our company beliefs (mission, vision, values)
What new knowledge/understanding are required to accomplish this?
Who can advise me on this?
Why are we doing this? What is its purpose? What is the vision?
What are the criteria for quality?
How will we measure success?
Will it be desirable by our end-users?
Make it appealing. Make something that people will truly hunger for. Your audiences will need to understand it and relate it back to something they already enjoy. Only a small segment of the population will "risk" trying something completely new and untested. You've got to focus on the majority.

Prepare to maintain it. You already know that any time you introduce change, even if something is appealing, consumers will need to be able to "wash it down," so to speak. They need to feel confident that the right choice has been made and the initial appeal needs to be renewed.

Do things well. Make the experience as palatable as possible. Think in terms of needing to repeat the activity or getting other people on board with it. If you do it well the first time, it will be easier to get people on board the second time around and to keep those who have gotten on board to stay on board!

Create your consumer experience. Anticipate needs. Whoever will be involved with bringing the goal to fruition will have an experience with you and your company. Having the customer experience completely "mapped out" touching on creating value at every interaction with your company is invaluable. If your goal is to track your sales teams' activities, you will want to put some time and energy into figuring out how to create value for them at every step of the process, versus threatening to fire them or not pay them if they DON'T follow the process!

Tell people about it. Get people on board. Get them excited about the change or about getting on board.
These seven steps can be applied to marketing, product or service development goal setting or starting a whole new company. These avoid the time and revenue sucking "spaghetti" technique and helps a business leader thinking through the goal. It avoids pulling goals out of thin air or creating baseless goals that some managers and business leaders use just because that is what is always done.

As you begin your journey onto 2012 and beyond, think it terms of going big. Think in terms of being extraordinary.

Rick Meekins is passionate about helping business leaders start, run and grow extraordinary businesses. He focuses on helping leaders clarify their business goals and develop strategies to achieve them. He is a strong believer in alignment between people, purpose, passion and pursuit. He believes that people working in alignment with their individual purposes is the foundation for successful businesses and successful communities.

Mr. Meekins is the Founder & Principal at Aepiphanni: The Business Strategy People, a boutique consulting firm based in Metro Atlanta, Ga. Aepiphanni is a Business Strategy Consulting Firm dedicated to providing leadership and direction in the areas of operations, communications, branding, leadership and marketing. Their work has helped business owners expand their businesses, increase revenues, reduce costs and pursue sustainable futures. For further information, please contact them, directly, at 678-265-3908, email them at, or visit their website at

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How You Can Start Living Your Dream Starting Today?

By Mamiko Ito

If money was not an issue, what would you like to do? It is one of the questions I always like to ask in my coaching sessions. Many people tell me that they want to spend more time with their family, build a school for orphans, travel around the world - all are beautiful dreams. But most dreams are too vague and lack in both timeline and immediate action. This is why people don't really fell excited and get lost in daily life of busyness.

We all have dreams for someday - someday when I have more money and time, someday when my children grow up, someday when I'm more experienced in my job... but when is "someday"? We often use lack of money or time as an excuse for not doing anything. And if you are enduring hard work and stress for 40 years in order to retire rich to enjoy your life, you are missing out the best time in your life. Remember time will never be perfect and the universe will never set up everything for you. But when you say "I'm going to do this no matter what", the universe will provide you all the resources you need to achieve your goal.

Vision without action is a daydream. Action without vision is a nightmare.- Japanese proverb

Instead of waiting for "someday", why don't you set smaller dreams every 6-12 months that excite you and pump up your adrenalin? If you want to travel around the world, why don't you start with one month back-packing in Asia? If you want to spend more time with your family, set a more specific goal like going for a camping trip in New Zealand for 2 weeks. If you want to build a school in India, contact non-profit organization that is involved in the same area, find out how much it costs to build a school and raise fund by organizing a charity event, or sign up as a volunteer trip for 3 weeks?

When you break down your dream into smaller chunks, most of them will look more realistic. And it often costs much less than what you think. For example, round the world ticket of from LA, Hong Kong, Bangkok, India, Europe, NY to LA costs only US$2,289. Sailing around the world for a year costs much less than paying a rent for a year. A brand new Porsche Carrera can costs $430,000-440,000 but second hand can costs less than $100,000. Building a school in a third-world country costs as low as $8,500.

If you change location, things can be much more affordable. With $550 a month, you can live in a penthouse apartment in Buenos Aires. A full-course French dinner with candlelight costs only $15 in Bali. How about a beautiful private pool villa in Bali for $135 a night?

Here is the next step. When you picked a dream, decide when you want to make it happen. If you want it in 6 months, divide the price of your dream by 6, if 12 months, divide by 12. For example, if your timeline is 12 months, your round the world ticket costs only $190 a month. A school in Africa costs $708 per month. Does it sound more achievable? Definitely! Once you figure out your dream, timeline and cost of your dream, the "how" will come in much easier.

Difference between rich people and poor people is when they see someone very successful, rich people think of "how" they can do to be like them while poor people think of excuses why they can't be like them. Having smaller but exciting goals make you more excited and productive at work. Once you taste the zest of your dream, I'm sure you'd love to do it again and again.

Put the picture of your dream vacation, mark the calendar, make a dream account and start putting money. Start talking to people about your dream so that you feel more committed to make it happen.

Talk to people who have done what you'd like to. They'll share all the experiences, tricks and tips and you'll be more convinced to make it happen. You can even book a non-refundable ticket to really push you!

When you start feeling what it is like to live your dream, you'll attract more of what you want. Let's stop living for "someday" and start living a dream you've always wanted. Someday will never come if you wait. You have to go out and make it happen. What are you going to do next?

Mamiko established businesses on 2 continents, and with her partner she grew them into half million dollar ventures in less than a year. As the founder and CEO of Abundant Women and Co-Founder and Master Trainer of The Learning Partner - the fastest growing personal development company in Latin America, she is devoted to empowering women to build and grow successful businesses and achieve financial freedom. She has worked with millionaire women in around the world and started the women empowerment movement in Singapore.
Mamiko's high-energy and enchanting style keeps her audience spellbound. Her explicit knowledge and fortitude attracted thousands of people around the world, and she has quickly become an inspiration to a new generation of Asian women.

Mamiko coaches women around the world to help turn their passions and talents into a profitable business. Her simple and proven strategies help many women & men make more money, create a lifestyle that they want, and live a life based on passion and purpose.

Visit to learn more about her.

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Friday, 30 December 2011

"Tycoon" Book by Dragons Den entrepreneur Peter Jones

"This book will inspire you to achieve great success" (Philip Green, retail billionaire )

"The voice of lucrative experience" ( The Financial Times )

"Budding entrepeneurs everywhere have been eagerly awaiting the release of Tycoon, and the book is certainly one they will treasure" (The Herald )

"Tycoon may just be the book that kickstarts the rest of your life" (Sunday Business Post )
Product Description
This is the book that budding entrepreneurs everywhere have been waiting for.

Dragon's Den star Peter Jones will demonstrate how anyone can become successful - you just need guts, determination and ideas.

In Tycoon, Peter offers his personal insight into the qualities and skills he believes every successful entrepreneur possesses. His Ten Golden Rules provide key building blocks for turning your ideas into successful businesses.

He shows how to road test your ideas, create momentum behind a project, inject investors with enthusiasm for your ideas, and how to have the courage to risk failing in order to see your vision become a money-spinning reality.

A hugely inspiring book - it's the ultimate guide to thinking like a millionaire and becoming one.

"Tycoon" by Dragons Den entrepreneur Peter Jones